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4 Ways to Use Insights for More Effective ABM

Sales and Marketing Management

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. In the Event of….

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Account-Based Customer Success: The Refrain Remains the Same

DiscoverOrg Sales

You know that feeling when you dump a 5,000-piece jigsaw puzzle out on the table for the first time, and you think “need those corners”? High-growth companies are twice as likely to have successful cold calling programs as well as a dedicated outbound prospecting team. Same thing. Sure, we’re working existing Customer accounts.

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25 Ways to Build Your Prospecting List By C.J. Hayden

Sales Training Advice

Sometimes you have to prospect. The dictionary defines the verb prospect as “to search or explore (a region), as for gold.” ” When you prospect for clients, you explore your region—your town or your market niche—to locate the gold that may be buried right under your nose. Here are 25 ideas. In Your Office.

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Now is The Time to Re-Tool Your Sales Approach

Fill the Funnel

In this era of social networks, it is neither productive nor acceptable to launch another “batch and blast” sales campaign. Your prospects/customers will not respond to this worn out approach, and your employees also expect a new approach. Ignore this new reality at your own professional risk.

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ActiveConversion Product Review: Demand Gen Intelligence

Green Lead's B2B

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

Prospects pick up their phones less. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Most of the prospects I talk with are actually in rebound mode and researching new ideas for when the budgets free up again." Times have changed in the world of outbound marketing.

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ActiveConversion: New Features Impress

SBI

The solution is particularly well suited for companies that use traditional or integrated marketing campaigns, and are primarily interested in identifying who is interested in their products and services and when would be the best time to call their prospects. Those are the leads that can be nurtured through email marketing campaigns.