Sales and Marketing Management

SEPTEMBER 14, 2017

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. Basing Marketing on Accounts.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

DiscoverOrg Sales

JANUARY 24, 2017

You know that feeling when you dump a 5,000-piece jigsaw puzzle out on the table for the first time, and you think “need those corners”? This is need-to-know, and while a CSM could get there on his/her own, it would eat far too many cycles to make it worth it. Same thing.

Account 120

Account Account Based Marketing Customer Jigsaw 120

Fill the Funnel

JUNE 2, 2011

In this era of social networks, it is neither productive nor acceptable to launch another “batch and blast” sales campaign. The tools and techniques promoted under the banner of Sales 2.0 allow you to scale your sales efforts like never before.

Tools 79

Tools Scale Jigsaw Top of Funnel 79

Green Lead's B2B

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 33

ActiveConversion Jigsaw Lead Rank Lead Scoring 33

Sales Training Advice

JULY 30, 2012

Launching a prospecting campaign can produce several useful results beyond the obvious one generating new clients. Use Jigsaw or Manta to find companies or contacts organized by category. Or jointly sponsor a campaign using each other’s lists to promote you both. You just need to identify them and get in touch with them.

Prospecting 40

Prospecting Hoovers Referrals Jigsaw 40

Green Lead's B2B

JANUARY 28, 2010

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). The client opened up the market with an aggressive appointment setting campaign and and an inbound lead gen effort of whitepapers, blogs and webinars. They sometimes don't even have a desk phone. Use the tools available to us.

Outsourcing Services 30

Outsourcing Services Lead Gen Jigsaw Inbound 30

SBI

OCTOBER 17, 2011

The solution is particularly well suited for companies that use traditional or integrated marketing campaigns, and are primarily interested in identifying who is interested in their products and services and when would be the best time to call their prospects. Those are the leads that can be nurtured through email marketing campaigns.

ActiveConversion 76

ActiveConversion Jigsaw Lead Rank Lead Scoring 76