Sales and Marketing Management

SEPTEMBER 14, 2017

Even if you’re going after a few standouts, the cost and manpower to execute such a high-touch campaign could put an entire business at risk if the sale doesn’t pan out. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. Basing Marketing on Accounts.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

DiscoverOrg Sales

JANUARY 24, 2017

I had a special opportunity to learn Sales early on from a mentor that practiced many of the non-technology tenets of ABE – accounting for multiple stakeholders, personalizing messages by function and role, coordinating multi-modal follow-up as an integrated account plan, all against a named list of target – ideal – accounts.

Account 120

Account Account Based Marketing Customer Jigsaw 120

Fill the Funnel

JUNE 2, 2011

Is it time to re-tool your sales approach? With the ongoing advancement of sales and marketing web tools, now is an ideal time to rethink and re-tool your sales process and approach as well as construct a plan on how to leverage these new capabilities. The tools and techniques promoted under the banner of Sales 2.0

Tools 79

Tools Scale Jigsaw Top of Funnel 79

Green Lead's B2B

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 33

ActiveConversion Jigsaw Lead Rank Lead Scoring 33

Sales Training Advice

JULY 30, 2012

Launching a prospecting campaign can produce several useful results beyond the obvious one generating new clients. Use Jigsaw or Manta to find companies or contacts organized by category. Or jointly sponsor a campaign using each other’s lists to promote you both. You just need to identify them and get in touch with them.

Prospecting 40

Prospecting Hoovers Referrals Jigsaw 40

Green Lead's B2B

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). We do not give up.

Outsourcing Services 30

Outsourcing Services Lead Gen Jigsaw Inbound 30

Mindtickle

JUNE 9, 2022

In case you weren’t able to tune in, we’ve got a recap of the podcast below, covering major themes such as: The importance of strategically aligning sales and marketing. Establishing a feedback loop from sales to marketing. Tony : This is especially true for sales and marketing teams. Establishing a 360-degree view of the buyer.

Ideal Customer Profile 52

Ideal Customer Profile Engineering Buyer B2B 52