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Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Roland Nadeau of Integrate B2B advises that B2B sales organizations stay in a closing state of mind with three tips: Buy the right leads, leverage channels and budgets effectively, and optimize offer types to maximize engagement.

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'Gold Calling' Is Alive and Well

Pointclear

One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy. This brings me to “Gold Calling.”

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

Cold calling is dead. This week we will cover the group’s response to the first lie: Cold Callings is Dead. Next up, Dave Brock: “Well first, we have to agree on what a cold call is. Read more here: Is Cold Calling Dead? Matt Heinz: “Cold calling has ALWAYS been dead.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

Pointclear

We talked about this issue and about the sustainable relevance of direct mail and cold calling. The cake still consists of the tried and true standby media channels. Next PowerViews: The next PowerViews will be with Joanne Black, author of "No More Cold Calling." How valuable are trade shows? Stay Tuned.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

The interviews are available on our blog and YouTube channel. We talked about this issue and about the sustainable relevance of direct mail and cold calling. The cake still consists of the tried and true standby media channels. Their comments will surprise and enlighten you.

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Top sales blogs all sales managers need to follow

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This is understandable when you consider that data shared in the Harvard Business Review suggests that 90% of decision makers won’t respond to cold calls, according to Sales Leadership Forum. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

Pointclear

Click to start video at this point — Jeff differentiates between warm outbound calling and cold calling by noting that it’s ”the pure cold calling, and buying the anonymous lists, that is proving not to deliver the results people are looking for.”

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