The Digital Sales Institute

JANUARY 9, 2019

Sales Performance Improvement programs should be constructed in a way to better manage and channel the sales team to deliver higher levels of sales performance. In fact sales teams that go through a sales performance improvement program outperform sales teams in companies that don’t.

Incentives 56

Incentives Incentive Sales Leadership Guidelines 56

Chorus.ai

MARCH 5, 2021

Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel. A wide variety of goal models are available for uniting your sales team. Step 1: Set clear goals.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113

Chorus.ai

SEPTEMBER 12, 2019

Developing your sales strategy first requires that you diligently build up a conception of your target audience — otherwise known as your ideal customer profile (ICP) — before setting goals and constructing your sales funnel. Setting clear goals for your sales strategy is just as important as knowing who you’re selling to.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Webinar Metrics Strategy 62

Highspot

JANUARY 28, 2024

These sales materials are not limited to external use; they also include internal resources like sales playbooks , battle cards, and sales plans, often known as sales enablement content. These internal tools equip sales teams with the knowledge and strategies to connect with customers. Enter Highspot.

Collateral 96

Collateral Top of Funnel How To Distribution 96