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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When Your Prospect Is a Decision-Maker It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.

Examples 113
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Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. How can Guided Value Selling Tools help?

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Understanding Sales: A Total and Comprehensive Guide to Unlocking Success

Vengreso

The highest paying sales jobs are often found in industries such as technology, pharmaceuticals, and consulting. It displays each stage from lead prospecting to the final sale and is a useful tool for converting leads into sales. It is a powerful tool for driving business growth and building customer relationships.

Hiring 40
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums.

Hiring 130