8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples
Zoominfo
MAY 21, 2020
A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When Your Prospect Is a Decision-Maker It’s hard to get decision-makers, department heads, and people of influence —the people you really want to reach—on the phone.
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