Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? 37% of B2B marketers are using marketing automation to generate leads ( source ). 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. If you’re not – no problem!

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Velocify

OCTOBER 1, 2017

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Of course, keeping a balance was key to this approach, as to not overload either channel to the point of being ineffective. Alignment with Sales.

Sales Qualified Lead 45

Sales Qualified Lead Lead Management Lead Rank Top of Funnel 45

Vengreso

MARCH 2, 2021

Here are a few reasons: Your potential customer is incredibly busy and distracted — there is such an overload of information out there that their brains automatically filter out any kind of sales pitch (unless they are actively shopping for your solution). What medium is the best channel to engage with today’s modern buyers?

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? The B2B crowd love how-to information and trend data. When creating content, focus on insight backed by data, or actionable how-to information. For more information on generating killer headlines, check out Buffer’s complete guide. Ask your audience.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85

Sales Hacker

JANUARY 6, 2021

While traditional marketing and sales outreach starts with campaigns, channels, and lists designed to reach as many people as possible, ABM begins with a carefully chosen list of target accounts and companies you’re hoping to reach. Here’s a look at some of the best channels for account-based marketing: Cold calling. Direct mail.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Emissary

NOVEMBER 4, 2021

This is particularly challenging in the tech world because you must communicate a lot of expert, technical information to your prospects and clients. Most vertical marketing strategies start with content for demand generation and SEO activities. These can include emails, direct mail, customized landing pages and more.

Marketing 52

Marketing Strategy Collateral Case Study 52