Remove Channels Remove Direct Response Remove Inside Sales Remove Software
article thumbnail

PODCAST 10: Using Data to Align Marketing, Sales, and Customer Success

Sales Hacker

Sailthru is a marketing software company that is focused on two verticals. Effectively, what we do is we take a brand like Business Insider. We then track what their readers are doing across various channels and make it easy for Business Insider to recommended content via email, their website, and mobile app.

Data 51
article thumbnail

An Open Letter to Social Sellers Everywhere

Tony Hughes

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. LinkedIn Sales Navigator is like the most advanced cell phone in the world. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts.