The Spiff Blog

AUGUST 19, 2022

Determine and document which person or department is directly responsible for executing each piece of the process and include links to any documentation that already exists. Refine your documentation and communication channels. During this step be specific about establishing clear workflows, owners, and distribution channels.

Incentives 81

Incentives Incentive Compensation Commission 81

Connext Digital

SEPTEMBER 25, 2019

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Connext Digital

SEPTEMBER 30, 2019

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Sales Hacker

JULY 27, 2020

One of the first people I studied in direct response sales was Eugene Schwartz. He’d been in direct response since the 50s, and he’d sold an estimated 4 BILLION dollars worth of books by the time he died in 1995. If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare.

Call-back 95

Call-back Email Marketing Up-Sell Groups 95

Tony Hughes

FEBRUARY 22, 2018

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Either way, I would love to hear your responses below. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Sales Hacker

JUNE 5, 2018

Sailthru is a marketing software company that is focused on two verticals. We then track what their readers are doing across various channels and make it easy for Business Insider to recommended content via email, their website, and mobile app. Effectively, what we do is we take a brand like Business Insider.

Data 51

Data Marketing Customer Banking 51

Autoklose

MARCH 4, 2024

The most straightforward answer to this question would be to call when you want to get a direct response right away. So, email automation software is a must if you want this strategy to succeed. Not to mention that many salespeople get cold feet whenever they have to pick up a phone to make a cold call. So, what’s the catch?

Cold Calling 52

Cold Calling Decision Maker Scale VanillaSoft 52