Allego

JULY 17, 2023

It involves providing buyers with educational content, such as whitepapers, articles, videos, and case studies, to help them understand their challenges, explore potential solutions, and evaluate different options. Subject Matter Experts (SMEs): We may be entering “The Age of the SME.”

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

The ROI Guy

APRIL 21, 2010

The leading virtualization provider needed to drive more demand generation and educate prospects on the value of virtualization earlier in the sales cycle in order to generate competitive advantage, and drive cross-sell to other virtualization offerings. This resulted in 23% higher channel partner retention rates.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

Every industry needs sales so the education you receive working in this role can be immense. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Your sales career project has ups and downs. Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130