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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. But outbound is back, and the right multi-channel strategy is the ticket to accelerate and scale growth.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Fanatical Prospecting. How to Get a Meeting with Anyone. Combo Prospecting. High-Profit Prospecting. Predictable Prospecting. The Seller’s Challenge.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

Your photos from your annual customer meeting can be slides on Flickr. He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. ’—they don’t have an answer because they’ve never thought about it.”