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How Sugar Serve Transformed Customer Relations at Walker Fire

SugarCRM

As a nationwide operation, the company offers fire safety training and products to a wide variety of businesses, making the process of efficiently managing customer enquiries and customer relations a potentially challenging one. Walker Fire is a leading provider of fire and security system maintenance in the UK.

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SugarConnected on Tour 2022: How Our Customers Achieve User Adoption and Eliminate Siloes

SugarCRM

Gayle Richardson , CRM and DPO Manager at Juniper Education, and Andrew Ord , Product Owner at Rightmove, joined us on our last SugarConnected on Tour panel to discuss all things CRM adoption and how their companies fuel growth with SugarCRM. Juniper Education: From Siloed Data to SugarCRM Wizards. Dedicated Slack channels.

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Five (More) CRM Myths—Busted

SugarCRM

AI is the buzzword du jour and everyone in every industry is jumping aboard the AI train. CRM vendors are no different: Over the past year, numerous CRM vendors (full disclosure: including SugarCRM) have introduced AI components into their product offerings. Sure, AI-related technologies will play a big role in the future of CRM.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

App-related leads. For example, you might notice that the strongest and most qualified leads come from a certain channel. You could divert some of your resources to invest more in that channel. You can create tips or training materials to level up other sales staff by figuring out what’s different about that team or sales pro.

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5 Ways To Boost Sales Enablement Through Marketing Content

SugarCRM

To boost sales enablement levels within your team, train your marketing staff on using sales-specific terminology. The implementation of effective communication channels is another way to enforce better sales and marketing alignment. Christian Wettre, GM, Sugar Sell & Sugar Market at SugarCRM. Educate and Train.