Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Advertorial. Hyperlinked text that leads to an external webpage.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

Sales Hacker Training

JANUARY 31, 2021

If you’re getting all the responses you’ll ever need on the first cold email you send to prospects, let me know. But if you need to send one sales follow up email after the next, you’re like the rest of us. The following templates are based on some simple cardinal rules about how to send a follow-up email. I get that.

Follow-up 128

Follow-up Scale Lead Rank Lead Scoring 128

Sales Hacker Training

JANUARY 31, 2023

If you’re getting all the responses you’ll ever need on the first cold email you send to prospects, let me know. But if you need to send one sales follow-up email after the next, you’re like the rest of us. The following templates are based on some simple cardinal rules about how to send a follow-up email. I get that.

Follow-up 52

Follow-up Scale Lead Rank Lead Scoring 52

Sales Hacker

JANUARY 31, 2019

If you’re getting all the responses you’ll ever need on the 1st email you send to prospects, let me know. If you’re like the rest of the sales world, and need to send several follow-up emails to get a response, this one’s for you. Follow up email body tips. Email automation tools. When to stop sending follow up emails.

Follow-up 77

Follow-up Scale Lead Rank Trade Show 77

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Nutshell

AUGUST 19, 2020

There are many ways to add new email contacts to your sales database, but it can be tough to convert those contacts into actual leads and customers. Luckily, email marketing automation is a very effective tool for nurturing new email subscribers and helping you close deals. Start with a welcome email.

Email Marketing 96

Email Marketing Software Software Lead Rank 96