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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

They expect to get what they want fast—including information from your company. But many marketers are missing key opportunities to engage with this audience in the way they prefer. Webinars still reign supreme in the marketing world. But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing? Deliverability.

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Jonathan Farrington's Blog ? Truly Successful People Continually.

Jonathan Farrington

I felt a little like Sir Edmund Hilary when he was about to become the first man to conquer Mount Everest: Lots of people could describe the mountain right up to a level below the summit, but none of them were able to offer any advice about succeeding on that final stage. Individual needs – Assess skills, train and delegate.

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

Appbuddy

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. Here’s a look at what Validity’s latest global email data tells us. Unsubscribe rates are decreasing.

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