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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Example : A prospect fills out a form on a landing page for a new security software. Yet, the prospect immediately starts to see ads for that product when scrolling through their personal Instagram feed. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Marketing 206
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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. For our prospects, an example might be ‘summer slump.’ Seasonality.

B2B 243
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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!” Let’s get into it.

B2B 130
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. For our prospects, an example might be ‘summer slump.’ What’s HOT.

B2B 120
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. For our prospects, an example might be ‘summer slump.’ What’s HOT.

B2B 89