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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Although the customer willingly provided their email address while booking the trip, they did not consent to have it shared with the sporting goods stoor. Unauthorized personalization. Insensitive personalization.

Marketing 206
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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

I like to refer to a college sporting event or mascot name, especially during March Madness. This example from Constant Contact leverages numbers to include a deadline – and a sense of urgency, without sounding spammy. Idea for [topic the prospect cares about]”. Find out where they went to school. Personal information is not.).

B2B 243
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article thumbnail

B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

I like to refer to a college sporting event or mascot name, especially during March Madness. This example from Constant Contact leverages numbers to include a deadline – and a sense of urgency, without sounding spammy. Idea for [topic the prospect cares about]” “Find out where they went to school. Personal information is not.)

B2B 130
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

I like to refer to a college sporting event or mascot name, especially during March Madness. This example from Constant Contact leverages numbers to include a deadline – and a sense of urgency, without sounding spammy. “Idea for [topic the prospect cares about]” “Find out where they went to school. 50% off.

B2B 120
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

I like to refer to a college sporting event or mascot name, especially during March Madness. This example from Constant Contact leverages numbers to include a deadline – and a sense of urgency, without sounding spammy. “Idea for [topic the prospect cares about]” “Find out where they went to school. 50% off.

B2B 89