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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. Rather, they see a brand that’s abusing their personal information in order to make a sale. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Marketing 206
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B2B Cold Email Subject Lines: What’s Hot, What’s Not

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The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. I like to refer to a college sporting event or mascot name, especially during March Madness. People get so many emails. Seasonality.

B2B 243
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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Should you be putting more thought into your email subject lines for B2B sales? And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. I like to refer to a college sporting event or mascot name, especially during March Madness.

B2B 130
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. I like to refer to a college sporting event or mascot name, especially during March Madness. What’s HOT. People get so many emails.

B2B 120
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. I like to refer to a college sporting event or mascot name, especially during March Madness. What’s HOT. People get so many emails.

B2B 89