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Aligning Customer Objections to the Buying Process

SBI Growth

Don’t get me wrong, I revel in an easy solution. One of the biggest problems for sales reps is customer objections. In this article I will address an alternative way to look at objection handling – from the point of view of the buyer. Talented sales reps will use this customer insight to expertly handle customer objections.

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Take the Sensory Price TEST - Harvard Business Review

HeavyHitter Sales

  The conversations salespeople have with prospective customers are quite complex. The first group would be presented only visual information consisting of a picture of   the item and a brief description (the descriptions were excerpted from web   sites that sell the object or provide background information).