A Bold New Model for Launching Brands in a Market that Demands Speed and Certainty
Sales and Marketing Management
DECEMBER 14, 2018
It could be anything from a breakthrough package design, an event, a new retail approach, genius bar, pop-up store, or a social media initiative. As for the details, here’s how it works: Make sure your proposed brand story is clear, sharply focused and, above all, relevantly different. The operative word here is “breakthrough.”
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