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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Constructing a sophisticated buyer persona is not something you can do in an hour or even a week. 36% of companies have created shorter sales cycles using personas. Read More: Must Follow Sales Influencers 3. What is a buyer persona?

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

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6 Reasons Why Managers Should Always Ask for Feedback

Growbots

Breakfast gives you the energy to do great things, just like feedback! READ Becoming a Sales Manager: Is It the Right Path for You? Getting constructive and honest feedback is the fastest way for you to grow and enhance your performance. READ 8 Challenges Faced by Sales Development Reps (And How to Solve Them).

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Subscribe to the Sales Hacker Podcast. Identifying prospects who are in the market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your competition with 6sense. We’re on iTunes. And on Stitcher.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. What is one a-ha moment you’ve had in your sales career?

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