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What's it take to generate leads that fuel your forecast?

Pointclear

Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in.

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Marketing, Sales, and the Power of the OOCH

SBI

The subjects of both books are decidedly applicable to the field of Sales and Marketing. To “ooch” is to construct small experiments to test one’s hypothesis. I’m sure that there are many ways that ooching can come into play in our marketing and sales strategies. Made to Stick explores why some ideas thrive while others die.

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The Secret Path to Successful Sales Calls

SBI

Think back to when you first introduced your product or service to the market. Step number one, is to commit the most constructive or dynamic trigger statements onto your conversation map. By recording the types of trigger statements prospects make, you can collaborate with your sales and marketing colleagues to devise ideal responses.

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