Understanding the Sales Force
FEBRUARY 22, 2023
I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. Inbound is King," they said.
Pointclear
OCTOBER 1, 2015
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
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Hubspot Sales
FEBRUARY 21, 2019
What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company's solution to convert prospects into customers. Sales and Marketing.
Hubspot Sales
FEBRUARY 13, 2018
Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. But what if you don’t have a marketing department or your marketing team doesn’t practice inbound? What if you have to generate your own leads? Write blogs.
SBI
MARCH 12, 2013
Marketers prove their allegiance to the new ruler because of its power as a market-awareness and lead generation tool. Content marketing, as the practice is called, is a semi-automated mechanism that gives organizations the ability to extend their sales-reach—to keep in touch (i.e. It is not selling however.
Hubspot Sales
MARCH 1, 2019
Companies have entire sales organizations comprised of employees that are dedicated to selling their products and services. Whether a business chooses an inside sales or outside sales approach depends on their product and target market. Marketing and Sales. So, where can salespeople source leads and prospects?
SBI
APRIL 9, 2013
Although a lot has changed in the world of sales and marketing since 1926, much has remained constant (if not all too often over-looked). Today, story telling is but one tried-and-true technique that sellers and marketers can use to be interesting and induce action. Stories have the power to move people to action.
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