Sales Hacker

JUNE 16, 2022

Those are the accounts that are the best fit for what you sell and are showing intent to buy right now. In order to do this you would look at a lot of different metrics — cost per lead (CPL), cost per SAL (CPSAL), ROI by each source — channel and partner. Then you would optimize from there!

Cost per Lead 94

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 94

Green Lead's B2B

JANUARY 19, 2023

Some easy options include sites like Medium, LinkedIn, or Twitter. Green Leads has an outbound persona-based approach to promote your content to generate opt-in compliant leads, helping you access a broader audience. Green Leads provides this on a Cost-per-Lead (CPL) basis.

Top of Funnel 26

Top of Funnel Ideal Customer Profile Cost per Lead B2B 26

Zoominfo

JULY 14, 2023

It’s a great way to expand the reach of your content and target high-intent audiences at scale. Leaning into intent data is a great way to surface trends, news, and topics that are top of mind for prospects at high-priority accounts so your teams can lean into those signals and provide more personalized experiences.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Sales Hacker

NOVEMBER 14, 2019

Buyer behavior data can get a little tricky, but it can also lead to very valuable insights. . It can range from intent and engagement data to trigger events. . Intent and engagement data are the core of what you need for an account-based approach. So, hop over to the company’s Facebook and Twitter profiles.

Account 59

Account Data Webinar Metrics Strategy 59