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Your Sales Training Isn’t the Problem. Your Assumptions Are.

Pipeliner

A lot of companies “train and glide”, thinking that sales training alone will change selling behaviors. CSO Insights calls this “informal sales process”, or “train your people, then let them decide whether to adopt the training” or the “train, then guide”. Your front line sales managers need great coaching skills.

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SugarCRM’s 2021 Customer Breakthrough Awards Winners

SugarCRM

The German news agency Deutsche Presse-Agentur GmbH was chosen for excellence in driving sales personnel adoption of the Sugar platform, excelling in stakeholder management to educate and align business processes for improved business outcomes. Customer of the Year. Special recognition is extended to Faye for Funds2Orgs support.

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

The fundamental principle behind every prospecting activity should be: Don’t prospect to make a sale, prospect to start a conversation. The goal of prospecting is not to sell your product/service. Approach prospects with a customer service mindset. Checklist for your outbound messaging: Don’t prospect to make a sale.