Decision Maker PointClear Sales Training 
Pointclear
MAY 23, 2018
By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% More reasons nurturing matters.
Pointclear
FEBRUARY 23, 2018
Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.
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Pointclear
JULY 16, 2013
Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. Decision makers and influencers identified. Decision-maker engaged.
Jonathan Farrington
JULY 31, 2013
Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. Decision makers and influencers identified. Decision-maker engaged.
Pointclear
AUGUST 17, 2011
This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival. Sales managers have six basic jobs—hire, compensate, train, deploy, monitor and manage, and coach and counsel—and they generally fail at the last three.
Pointclear
APRIL 30, 2013
In his experience sales and marketing typically leads the economy. Traditionally, sales and marketing budgets drop before the economic markets because the C-level executives see what''s on the horizon. Training Tool: www.60seconduniversity.com. 60secondmarketer.com. Website: www.60secondcommunications.com. Stay Tuned.'
Pointclear
AUGUST 9, 2016
Your sales team likes nothing better than getting leads with a high probability of closing soon. In reality, long-term leads often prove to be more valuable than those slated for a short-term decision. Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Longer-term opportunities increase marketing ROI.
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