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Why Choose You?

Klozers

Few would disagree that 2, 3, 4, or 5 compelling Competitive Advantages are core to every business and the stronger and more compelling these advantages, the easier sales become, at least with the right Demand Generation strategies. We don't believe any of these are good differentiators). The post Why Choose You?

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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. in 2006, with annual growth in software sales leading the way at 7.0%. On average, IT firms invest 3.6

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

ROI 45
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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

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Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Infrastructure vs. Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. Demand Generation In the Face of Frugalnomics and.

ROI 40
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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Demand Generation In the Face of Frugalnomics and. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Sales Enablement Effectiveness?

ROI 49