Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

The Pipeline

DECEMBER 16, 2011

I would add another disconnect that prevents sales training from achieving a positive return on investment is a lack of alignment between the organization’s strategies, structure, processes/operations, incentives and people. Demand Generation. Sales Tool. The Right Way to Use Demos in Technology Sales.

Pipeline 230

Pipeline Training Twitter Hiring 230

The Bridge Group

MARCH 9, 2018

Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. In a world of reps who’d "love to get 15 minutes on your calendar" and ubiquitous offers to "see a demo," it takes real work, real empathy, and real insight to stand out. Lessons Learned.

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

Product Management University

FEBRUARY 25, 2020

For the few big investments you’ll make in any given year, product teams have more incentive than ever to work together because it’s clear that they can deliver more value collectively across products than each team can deliver on its own. Short of doing their own demos, most salespeople don’t need a lot of detailed product knowledge.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Rob Jeppsen said it best at our Sales Hacker Lounge (took place during Dreamforce): “A fool with a tool is still a fool.”.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Zoominfo

NOVEMBER 3, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

SalesHandy

OCTOBER 28, 2022

The next step in this process is to look for their contact information from verified channels such as LinkedIn, email lists, and email extraction tools. Very often this occurs through a thorough process of follow-up emails or calls, negotiations, free trial offerings, and product demos. The data you have makes or breaks your campaigns.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59