How To Segment Audiences: A B2B Marketer’s Guide
Zoominfo
AUGUST 22, 2022
. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they a small to medium-sized business, or an enterprise? Let’s break it down. Budget: What is the prospect’s annual revenue?
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