Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” At a minimum, it should include firmographics, demographics, technographics, and behavioral data.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Costello

AUGUST 16, 2018

Behaviors, attitudes, and motivations are common to a “type” regardless of age, gender, education, and other typical demographics. In fact, personas vastly span demographics.”. Typical Profile & Demographics. The profile and demographics are where most sales teams start when creating personas for the first time.

Sales Process 40

Sales Process Demographics Ideal Customer Profile Top of Funnel 40

Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers. Listen first.

Marketing 52

Marketing Strategy Collateral Case Study 52

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. But despite its importance, customer profiling is too often misunderstood.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. They say nothing happens until someone sells something.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. What is a Go-to-Market Strategy?

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98