Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. What does the sales team need from the marketing team?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

The Pipeline

AUGUST 26, 2011

There may be a need to purchase resources differently if the customer needs to enter new markets and cater to new demographics. Demand Generation. EDGE Sales Process. Sales Bloggers Union. Sales Compensation. Sales Cycle. Sales eXchange. Sales Force Alignment. Sales Leadership.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

Hubspot Sales

APRIL 6, 2020

Demand Generation. This should be based on a prospect’s engagement history and demographics. Sales presentation. This should be an overall outline of the connect stage for each salesperson, whether it’s a discovery call or a final sales pitch. Prospect qualification.

Webinar Metrics 120

Webinar Metrics Strategy Hiring Hubspot 120

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Hubspot Sales

AUGUST 21, 2023

This works best for simple products with a low-cost point and high volume of sales. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. While you won’t need a sales team, you will need a marketing team to drive traffic and conversions to your site.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98