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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales.

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The Pipeline ? POGO POWER

The Pipeline

I started out life playing in punk rock and rock bands, but took a job as a chemist working in pharmaceuticals. Busy managers need short, simple and decent ways of handling people management if they are to generate high performance at work. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

There’s no need to emulate stereotypes of sellers or to use the exact words and tactics of your sales manager or colleagues. As a result, I am constantly considering what team members may be feeling, and working to create space for conversations to celebrate our differences and identify how we can better support one another.

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