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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. Save yourself time now (and your job) by standing up an Internal Content Marketing Agency team. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. The CEO will be holding you accountable for revenue generation.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

You can also sign up for this free event to get an in-depth review. Outsourced content simply is not infused with deep domain knowledge. Save yourself time (and your job) by standing up an Internal Content Marketing capability. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum.

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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate.

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Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical. Active Demand already exists.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

It takes a lot to succeed in sales. You need to know when to talk and when to shut up. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! You need empathy, grit, and drive. You need to know your customers intimately.