Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
Pointclear
OCTOBER 1, 2015
1) Marketing must lock arms with sales and have a solution selling mindset. From your demand generation systems through to your marketing automation and CRM platforms, you should have a standard customer ID and customer ID process that will ensure coordination of all channels. You can’t just “align marketing and sales.”
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