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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. This segments your traffic to measure campaign effectiveness against your campaign goals. A/B testing.

ROI 306
ROI Omniture Data Demand Generation 306
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PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

SEPTEMBER 16, 2019

Marketing, sales, CS, should all be unified under one leader [11:40]. Align the cash generation of the business with the cash distribution of the business [17:27]. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Marketing, sales, CS, should all be unified under one leader.

Omniture 51
Omniture Marketo Oracle Hiring 51
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