Marketers: Beware of These B2B Display Advertising Mistakes
Zoominfo
JUNE 14, 2022
“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. However, if your offer is gated, try using built-in lead forms to minimize clicks so the user doesn’t need to travel to a different page.
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