Product Management University

MARCH 14, 2017

Without a portfolio strategist, the injury you’re most likely to sustain is an overabundance of disjointed one-off development projects to satisfy the next big sales opportunity or unhappy customer. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Body Part: Functional Product Design.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

Sales Hacker

OCTOBER 7, 2021

I had never quit a job before unless it was due to a promotion or a better opportunity. B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

APRIL 21, 2010

Without personalized and quantified value proof points delivered via on-line interactive benchmarking, assessment, ROI and TCO tools, it is difficult to meet demand generation goals – attracting and capturing qualified prospects, and accelerating the sales cycle.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Tony Hughes

MARCH 13, 2018

This mind shift of mind share alone will work wonders for your personal brand, company brand and make the biggest impact on filling your funnel with qualified opportunities. Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. Build out a YouTube channel of customer testimonials.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63