Babette Ten Haken
JUNE 6, 2018
With everyone chasing anything that vaguely looks, smells and sounds like an opportunity, we waste time and energy being busy. On people who never really are an opportunity in the first place. Because there is a big difference between an opportunity and An Opportunity. Sound familiar? We also squander internal resources.
Product Management University
MARCH 14, 2017
Without a portfolio strategist, the injury you’re most likely to sustain is an overabundance of disjointed one-off development projects to satisfy the next big sales opportunity or unhappy customer. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Body Part: Functional Product Design.
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Tony Hughes
MARCH 13, 2018
This mind shift of mind share alone will work wonders for your personal brand, company brand and make the biggest impact on filling your funnel with qualified opportunities. Remember, you're now creating demand upstream prior to "trigger events" leveraging this strategy. Publish SME B2B content daily. Very cutting edge!
The ROI Guy
APRIL 21, 2010
For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Produced 3 times as many qualified leads as other competitive web promotion programs. Produced 3 times as many qualified leads as other competitive web promotion programs.
Sales Hacker
OCTOBER 7, 2021
I had never quit a job before unless it was due to a promotion or a better opportunity. Jen believes everyone should have the opportunity to be seen, heard, valued, and empowered for success. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. Trust yourself.
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