The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
Pointclear
AUGUST 18, 2015
Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Did you hit your sales goals?
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