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The 5 Top Media for Cold Prospecting

Pointclear

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

Media 233
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An Open Letter to Social Sellers Everywhere

Tony Hughes

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Challenger Selling has been misinterpreted as hubris toward the powerful which will just get you delegated down to who you sound like: a transactional telemarketer. It's Google Glass.