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Email Tips to Prepare for a Record-Breaking Peak Sales Season

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According to a recent study by Microsoft , the human attention span has reduced from 12 to 8 seconds in the last 22 years. These messages may be the push holiday bargain hunters—who may be browsing for the best discount or waiting to see if prices drop even lower—need to make a purchase.

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

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According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Together with your ESP data, Validity’s Everest can offer you the most complete picture of your program’s performance. If you need any more help, let us know.

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6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

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Email studies conducted in the months after Tabs launched showed a temporary 1% dip in open rates, but they have long since recovered. Email annotations are lines of code inserted into the email header which can do everything from highlighting a discount offer to inserting a picture, right in the inbox. These six steps can help.