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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Email marketing, branding, and domain use

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Google Announces General Availability of BIMI in Gmail

Appbuddy

With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.

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5 Ways Email Marketers Avoid Getting on a Gmail Blocklist

Appbuddy

As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. Download the Toolkit.

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How to Grapple With Apple

Appbuddy

Image caching means the email images (including tracking pixels) are downloaded from the original server and stored on the MBP’s proxy server(s). For pixel tracking purposes, this means only the first download is recorded, meaning multiple interactions with an email cannot be measured. How broad is the likely impact?

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