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For Return Path Users, Now’s the Time to Check Out Everest

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Are you a Return Path user who bought your license through Salesforce? If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. We have combined the best technology from the Return Path and 250ok platforms into Everest.

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For Return Path Users, Now’s the Time to Check Out Everest

Appbuddy

Are you a Return Path user who bought your license through Salesforce? If so, we have some great news: for your email deliverability and inbox placement reporting needs, there’s no better time than now to plan your move to Everest. We have combined the best technology from the Return Path and 250ok platforms into Everest.

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Join Validity at Salesforce Connections 2022 

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We’re just a few days away from the start of Salesforce Connections 2022. . From June 8-9, Validity will be in the Windy City to discuss industry insights, trends, and best practices with an inspiring community of marketing, commerce, and digital thought leaders. . We hope to see you soon at Salesforce Connections!

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Validity’s Top Blog Posts of 2021

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No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . The announcement of MPP in June 2021 shocked most email senders—and forced many to scrap their old email marketing playbooks. . Looking for more guidance to navigate MPP?

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Celebrating the 50th Anniversary of Email

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It all began back in 1971, when Ray Tomlinson sent the first email saying, “Test 123.” Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers. Why do you love email?

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