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State of the Industry: How the Sales Enablement Market Has Evolved

Allego

With that software, tablets became the hot new sales coaching device. This revelation caused the definition of sales enablement to change, led to a revolutionary new way of learning, and pushed the sales enablement market in a new direction. ” How Have Sales Enablement Tools Evolved?

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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Salespeople, especially on the enterprise level, need to understand their company, their product, their market, and their buyer exceptionally well. AI does have its limits though.

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The Top 52 Sales Books Every Sales Pro Should Read

Gong.io

Selling software-as-a-service? Eades aims wide and tackles a variety of subjects – from tools to techniques – with astonishing breadth and depth. Author Dan Seidman begins The Secret Language of Influence with a revelation: in order to truly influence someone to take action, you must reach their subconscious.