Appbuddy

JUNE 2, 2021

Email marketers need much more data – and the right tools – to create genuine relevance. KPI blind spots. This also stems from how email marketers measure relevance. Addressing these challenges is everything we had in mind when we built our Everest email intelligence platform.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. We asked Alex what he likes about email.

Everest 52

Everest Marketing Travel Webinar Metrics 52

Appbuddy

JANUARY 11, 2022

Webinars still reign supreme in the marketing world. But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Marketing teams should challenge themselves to find ways to address webinar fatigue (accelerated by COVID-19), especially in highly technical industries. . But AI is like a house.

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing? Deliverability.

Everest 98

Everest Policies Report Email Marketing 98

Jonathan Farrington

OCTOBER 27, 2011

I felt a little like Sir Edmund Hilary when he was about to become the first man to conquer Mount Everest: Lots of people could describe the mountain right up to a level below the summit, but none of them were able to offer any advice about succeeding on that final stage. Individual needs – Assess skills, train and delegate.

Everest 35

Everest Guarantee Webinar Metrics Objections 35