Remove Film Remove Incentives Remove Marketing Remove Sales Process
article thumbnail

5 Popular Sales Metrics That Destroy Sales Performance

Hubspot Sales

Beane’s strategy -- as depicted in the 2011 film, “Moneyball” -- has traversed beyond the world of baseball to nearly all sectors of business and has become synonymous with making data-driven decisions. Structural incentives are those created by the structure of what’s being done. Sales cycle time. Call activity.

article thumbnail

Selling Innovation in a Slow Economy

Janek Performance Group

Here are a few: Kodak revolutionized photography with the invention of the digital camera but failed to shift from film to digital. BlackBerry was a pioneer in the smartphone market but was slow to adopt the touchscreen technology that became dominant and was eventually overtaken by competitors such as Apple and Samsung.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Accelerate Sales in the midst of Uncertainty

Showpad

Accelerating sales is not only possible, but it’s a challenge the entire organization should accept, creating the sales equivalent of the “rally around the flag” effect. Let’s examine how to accelerate sales even when prospects aren’t biting. unexpectedly poor sales performance is debilitating. Marketing alignment.

article thumbnail

Social Story Selling System: 7 Storytelling Rules in Sales

LeadFuze

The problem is, buyers know that we’re trying to diversify the market and they’ve responded by upping their game. How can we move from a knowledge-led sales process to one that is more customer-, or story-driven? The high-power SDR is a marketer with quotas for sales leads instead of marketing qualified leads.

System 52
article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.