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Are PQLs the New MQLs in Sales?

Hubspot Sales

Marketing qualified leads (MQLs) and sales qualified leads (SQLs) were created as a way for sales and marketing to determine if the leads they were dealing with were of a certain quality. On one hand, it’s easier for people to sign up and try your product with a free trial. The problem? People can leave as fast as they joined.

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How to transition from outside sales to inside sales

Nutshell

Transitioning from outside sales to inside sales is a major move—but it can be much less disruptive by following these practices: 1. In many cases, the desktop version of a software tool is much more robust in its features and ability to do things because of the greater processing power. Reading comprehension will also be vital.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Green Lead's B2B

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow keywords and specific phrases that can point you to competitive intelligence.

B2B 30
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A Blueprint for Digital-First Selling with Jeff Davis

Mindtickle

In case you weren’t able to tune in, we’ve got a recap of the podcast below, covering major themes such as: The importance of strategically aligning sales and marketing. Establishing a feedback loop from sales to marketing. Tony : This is especially true for sales and marketing teams. Establishing a 360-degree view of the buyer.

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From Demo to Conversation

Sales Overdrive

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. Part One – Targeting and Lead Development.

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ActiveConversion: New Features Impress

SBI

Recently, ActiveConversion announced additional features and interface enhancements to its marketing automation solution. We’ve been following ActiveConversion for several years and have always considered it to be a solid product. Typically, marketing automation systems deliver information to reps through a CRM system.