Are PQLs the New MQLs in Sales?
Hubspot Sales
NOVEMBER 14, 2018
Marketing qualified leads (MQLs) and sales qualified leads (SQLs) were created as a way for sales and marketing to determine if the leads they were dealing with were of a certain quality. On one hand, it’s easier for people to sign up and try your product with a free trial. The problem? People can leave as fast as they joined.
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