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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

The 65/35 efficiency factor highlights the fact that reps are already spending far less time talking with prospects than they should be. When reps are entering data into the CRM system, they are not talking with prospects. When they are updating their forecasts, they are not talking with prospects.

CRM 133
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The Pipeline ? Beware The Mixed Message ? Sales eXchange ? 138

The Pipeline

For example, one of the large wireless carriers here in Canada is part of a larger media company, or conglomerate, they own TV outlets and magazines. In this case it will have an impact on my view when it comes to renewing my wireless agreement. Prospecting. 3 R’s of Prospecting Success. Customer Care. EDGE Selling.

Pipeline 212
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Why is CRM important? 8 key benefits of CRM software.

Apptivo

Nurturing leads and identifying prospective customers. Forecasting sales based on historical data. CRM key to Nurturing leads and identifying prospective customers. CRM for Forecasting sales based on historical data. 8 key Benefits of using a CRM software. A great customer experience. Better sales conversion.

CRM 52