PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. It’s estimated that only 20% of leads are considered legitimate, and only 5-20% of prospects ever convert. So how do digital agencies respond to prospects that say no? Ask your customers.

Prospecting 80

Prospecting Reachforce Marketing Marketo 80

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? Oftentimes, this is due to a lack of strategy.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. How Does Marketing Automation Work? Oftentimes, this is due to a lack of strategy.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

LeadFuze

DECEMBER 2, 2021

There are three types of data that account-based salespeople need in order to succeed: prospect information, business intelligence and product knowledge. Need Help Automating Your Sales Prospecting Process? In the past, many managers gave their sales representatives free reign in prospecting anyone they wanted.

Account 52

Account Data Strategy Vendor 52

Sales Hacker

NOVEMBER 14, 2019

How to choose the right data vendor. In the past, managers would give their SDRs free rein to prospect whomever they wanted. These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. How to Choose the Right Data Vendors for ABSD. The foundation of an account-based sales program.

Account 57

Account Data Webinar Metrics Strategy 57