Apptivo

OCTOBER 3, 2022

In other words, the goal of lifecycle marketing is to create brand loyalty. Activities that are focused on getting prospects to notice the brand, its business proposition, and its value offerings are typical strategies to attract potential customers. Every such opportunity must be taken with gusto to engage the prospect.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales Hacker

AUGUST 28, 2018

What’s the impact on customer loyalty when service levels fall below buyers’ expectations? Given that the majority of salespeople are looking for easier engagement opportunities with prospective customers, making appointment scheduling easy for both parties seems a winning proposition. Still Thinking B2B vs. B2C? Top 3 Key Takeaways.

Buyer 79

Buyer B2B B2C Survey 79

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. But they used a different incentive… Alternative currencies. What to do if a prospect asks for a discount. But that’s not how we think.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. But they used a different incentive… Alternative currencies. What to do if a prospect asks for a discount. But that’s not how we think.

Strategy 20

Strategy Discount Lead Rank Enterprise 20