Incentives Marketing Pharmaceuticals Promotion 
OpenSymmetry
JULY 20, 2016
Sales in the pharmaceutical industry has been a rigid and consistent business. In some cases, incentive compensation (IC) methods have evolved to align with new regulations regarding specific sales metrics. When the effect of OxyContin(c) was not lasting as long as expected, sales reps encouraged doctors to increase dosage.
OpenSymmetry
JULY 20, 2016
Sales in the pharmaceutical industry has been a rigid and consistent business. In some cases, incentive compensation (IC) methods have evolved to align with new regulations regarding specific sales metrics. When the effect of OxyContin(c) was not lasting as long as expected, sales reps encouraged doctors to increase dosage.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales and Marketing Management
NOVEMBER 22, 2017
Sales manager: I’d like to know what rewards the reps would like for our next incentive. Or maybe you think that incentives have run their course and it’s time to drop them altogether. If you’re thinking of asking your reps what will make the best prize in the incentive program, stop. Are incentives obsolete? Don’t do it.
Pipeliner
FEBRUARY 15, 2019
Professional development in sales and marketing has a similarly checkered ethical history. Marketing and sales organizations are hives for conformity and group think: “Quit giving excuses!” “I If you’ve worked in sales or marketing even a short time, you have probably heard similar sentiments. That turns people off.
Hubspot Sales
NOVEMBER 6, 2019
This is a function of your budget, market rate, the role and how much revenue it should produce, and the non-monetary aspects you can offer. Resume: Look for objective markers of success, like a promotion or membership on a sports team. Consider offering a referral bonus as an incentive.). If there’s a clear promotion path.
Expert insights. Personalized for you.
40 
Let's personalize your content